Browsing by Subject "Radio broadcasting"
Now showing items 1-4 of 4
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An automated music scheduler for a radio station
(2006-07)The main aim of this project is to evaluate a new and disciplined approach to music scheduling in radio stations by automating the music scheduling process. The project report identifies and discusses the current music ... -
Ethical radio broadcasting and community development: a comparative study: A case study of Kitende and Kimwanyi Sub-counties, Wakiso District.
(Makerere University, 2011)The broadcast media can be a powerful tool in social development. In particular, the reach of radio is extremely high in many developing countries, enabling messages to reach a local audience that cannot be transmitted ... -
Innovativeness, customer value, and the growth of SMES in Uganda
(2009)The study examined the relationship between firm Innovativeness, Customer Value, Brand Equity, Brand Preference and the growth of FM radio broadcasting organizations in Uganda. Through a cross-sectional study, respondents ... -
Innovativeness, customer value, and the growth of SMEs in Uganda: a case of radio broadcast media in Kampala.
(2009-11)The study examined the relationship between firm Innovativeness, Customer Value, Brand Equity, Brand Preference and the growth of FM radio broadcasting organizations in Uganda. Through a cross-sectional study, respondents ...