Analysis of sustainable growth strategies in the tourism sector: case study of Uganda tourism board.

Abstract

This study analyzed the Sustainable Growth Strategies in the tourism sector with a special focus on the Uganda Tourism Board. The objectives of the study were to; identify the existing sustainable growth strategies implemented by Uganda Tourism Board, analyze the lapses related to sustainable growth strategies implemented by Uganda Tourism Board and develop suitable strategies that can be utilized to improve the sustainable growth of tourism sector in Uganda. A cross sectional survey design was adopted, where quantitative data was collected with the aid of the structured self-administered questionnaires from a sample of 70 employees of Uganda Tourism Board using purposive sampling. Of these, 61 were usable which indicates 87% response rate. The data collected was captured and analyzed for descriptive analysis using SPSS. The findings established that Uganda Tourism Board minimizes destruction of environmental resources meant for tourism. Additionally, the Board has encouraged development and implementation of sustainable transport networks in tourism areas, as well as protecting and supporting cultural and historical heritage of people for sustainable tourism. Furthermore, the Board develops and implements sound environmental policies in all areas of tourism. These findings revealed that Uganda Tourism Board is key in implementing sustainable growth strategies. This, they do through minimizing destruction of environmental resources meant for tourism; encouraging development and implementation of sustainable transport networks in tourism areas; protecting and supporting cultural and historical heritage of people for sustainable tourism. However, more effort is needed in ensuring that the Board installs appropriate systems to minimize pollution of tourism developments and the Board should carry out capacity research to develop capacity of destinations of tourists.