Evaluating investors financial literacy in business among women agriprenuers in Nakawa market

Abstract

The study evaluated the investors financial literacy in business among Agriprenuers in the Nakawa Market, Kampala District Uganda. Financial literacy is recommendable practice desired for business survival in this competitive operation environment. The study was guided by three objectives; to assess the determinants of investors’ financial literacy in the business among the Agriprenuers in Nakawa Market; to establish the challenges associated with investors financial literacy in the business among the Agriprenuers in Nakawa Market, and to propose strategies to improve investors’ financial literacy in the business among the Agriprenuers in Nakawa Market. The study adopted a descriptive research design with quantitative and qualitative approach. The mixed questionnaire was administered to 78 women Agriprenuers in Nakawa market. Data was analysed using SPSS version 20 to generate the descriptive statistics to explain the financial literacy. Results revealed that budgeting skills to effectively utilize funds for business operations, ability to keep records for business transactions, management of cost of debt for the business, utilization of personal saving, re-invest profits in the business and access trade credit from suppliers of agricultural produce support financial literacy. Challenges were limited access to financial education, negative financial attitude towards borrowing, limited exposure to financial services, poor record keeping, and poor financial planning deter women Agriprenuers to achieve going concern. Strategies were improving access to training in financial management, provision of debt controls, market outreach awareness program, financial coaching, credible financial guidance, financial literacy circulars in localized language, concessional loans like Parish Development Model and financial planning support women agriprenuers to manage funds in their investments on market. The study recommends that women agriprenuers should attend financial literacy training to plan, appraisal of investment option, set realistic targets, hedge prices from supplier and access to concessional loans to control cost of capital and effectively finance business to realize achieve competitive advantages and ultimate going concern