Browsing School of Business (SB) Collections by Subject "Customer base"
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Analysis of the factors affecting the size of the customer base at Stanbic Bank
(Makerere University, 2019-10-03)This study sought to analyze the factors affecting the size of the customer base at Stanbic Bank Uganda (SBU). The focus of this study was motivated by the shrinking customer numbers at the bank from 2016 through to 2018. ...