Browsing School of Business (SB) Collections by Subject "Fast-foods industry"
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Electronic marketing strategies and business performance in the fast-foods industry in Uganda: a case study of café javas
(Makerere University, 2023-11)This study analyzed the adoption and utilization electronic marketing strategies, and its effect on business performance in the fast-food enterprises in Kampala, Uganda. This study specifically focused on: ascertaining the ...