Browsing Makerere University Business School (MUBS) Collection by Subject "Attributes"
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Retail store attributes, shoppers’ moods, self-concept, and impulse purchasing.
(Makerere University, 2009-11)The purpose of this study was to examine the relationship between Retail Store Attributes, self concept, Shoppers Moods, and Impulse Purchasing. Using data collected from 399 respondents, findings reveal that retail store ...