Adoption of mobile banking, a case of Guaranty Trust Bank Uganda

Abstract

The world has undergone a major shift with the technological development impacting life of a common man. Information technology has also changed the way of doing business. Business has already evolved from traditional business to online business and now shifting towards mobile operated business. This study is an attempt to review the articles published on mobile banking adoption during 2010 to 2018 by using keywords like m-banking, mobile banking, m-banking adoption, etcetera, from different reputable publishers and journals and present comprehensive knowledge on mobile banking adoption studies. Findings of the study reveal that performance expectancy and price value are the major factors that influence mobile banking adoption. Respondents stated bank account to mobile wallet transfers and wallet to bank transfers as the major reasons for the adoption of mobile banking. This study theoretically adds to the existing body of knowledge in the area of mobile banking adoption in specific and mobile commerce in general and helps future researchers, banks, marketers and other practitioners while providing useful insights for directed decisions. This study presents crux of mobile banking adoption literature within a decade. This study provides overview of reviewed literature, key variables, objectives, findings, limitations, and future research suggestions in tabular form. The insights of the study will be fruitful in promoting, designing, customizing and successfully implementing mobile banking technologies in the new markets. Keywords: Mobile banking, Guaranty Trust Bank Uganda